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By Cateora, Philip R
Book. English.
Published London: McGraw-Hill, c2000
European ed
This European edition has examples from European and Asian markets. New to this volume are discussions on standardisation versus adaptation, emerging...

By Cateora, Philip R
Paperback. English.
Published New York: McGraw-Hill, 2019
18th
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping...
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