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By Keegan, Warren J
Book. English.
Published Eaglewood Cliffs, N. J.: Prentice Hall International, c1995
5th ed

Book. English.
Published Addison-Wesley, 1989
This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors

By Hollensen, Svend
Book. English.
Published Harlow, Essex: Pearson, 2012
2nd

By Doole, Isobel
Paperback. English.
Published Andover: Cengage Learning, 2012
6th

By Hollensen, Svend
Book. English.
Published Harlow, Essex: Pearson, 2010
2nd

By van Mesdag, Martin
Book. English.
Published London: Mercury, 1991
revised and updated edition
Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging...

By Cateora, Philip R
Paperback. English.
Published New York: McGraw-Hill, 2019
18th
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping...

By Hollensen, Svend
Book. English.
Published McGraw Hill, 2005

By Czinkota, Michael R
eBook. English.
Published London: Routledge, 2011

By O'Connor, Gregory
Book. English.
Published Dublin: CJ Fallon, 2001
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