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By Bennett, Roger, 1948 Apr. 9-
Book. English.
Published London: Kogan Page, 2002
3rd ed. / Roger Bennett and Jim Blythe
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international...

By Mèuhlbacher, Hans, 1949-
Book. English.
Published London: Thomson, 2006
3rd ed. / Hans Mèuhlbacher, Helmuth Leihs, Lee Dahringer
Subtitled, }A Global Perspective{. Examines the main issues facing companies that want to compete successfully in the global marketplace

By Czinkota, Michael R
Book. English.
Published Mason, Ohio: South-Western, 2003
7th ed

By Czinkota, Michael R
Book. English.
Published [Mason, Ohio?]: South-Western Cengage Learning, c2010
9th ed., International ed
'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments...

By De Bâurca, Seâan
Book. English.
Published Harlow: Financial Times Prentice Hall, 2004
International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues...

By Onkvisit, Sak
Book. English.
Published London: Routledge, 2008
5th ed
Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control...

By Bradley, Frank, 1942-
Book. English.
Published Harlow: Financial Times Prentice Hall, 2005
5th ed
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise...

Book. English.
Published Addison-Wesley, 1989
This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors

By Doole, Isobel
Paperback. English.
Published Hampshire: Cengage, 2019

By Hollensen, Svend
Book. English.
Published Harlow, Essex: Pearson, 2012
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