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By Ghauri, Pervez N., 1948- author
Book. English.
Published London: McGraw-Hill Education, [2014]
Fourth edition / Pervez Ghauri, Philip Cateora
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century

By Cateora, Philip R
Paperback. English.
Published New York: McGraw-Hill, 2019
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping...
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