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International marketing

International marketing

Cateora, Philip R; Gilly, Mary C., author; Money, R. Bruce, author; Graham, John L., author

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field

Paperback, Book. English.
18th.
All formats and editions (2)
Published New York: McGraw-Hill, 2019
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Details

Statement of responsibility: Philip R. Cateora, Mary C. Gilly and John L. Graham
ISBN: 1260547876, 9781260547870
Note: Includes bibliographical references and index.
Physical Description: 1655 p.
Subject: International business enterprises.; Business and Management.; International marketing; Export marketing.