Statement of responsibility: Ash Maurya
ISBN: 1449305172, 9781449305178
Intended audience: Specialized.
Includes bibliographical references and index.
xxxviii, 207 p. : ill. ; 24 cm.
New business enterprises.; Business planning.; Electronic commerce.; Web site development.
- Part 1: Roadmap
- Running lean illustrated
- Part 2: Document your Plan A
- Create your lean canvas
- Part 3: Identify the riskiest parts of your plan
- Prioritize where to start
- Get ready to experiment
- Part 4: Systematically test your plan
- Stage One: Understand problem
- Get ready to interview customers
- The problem interview
- Stage Two: Define solution
- The solution interview
- Get to release 1.0
- Stage Three: Validate qualitatively
- Get ready to measure
- The MVP interview
- Validate customer lifecycle
- Stage Four: Verify quantitatively
- Don't be a feature pusher
- Measure product/market fit
- Bonus material