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International business

International business

Peng, Mike W., 1968-; Meyer, Klaus. 1964-

Paperback, Book. English.
3rd.
All formats and editions (3)
Published Andover: Cengage, 2019
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Details

Statement of responsibility: Mike Peng and Klaus Meyer
ISBN: 1473758432, 9781473758438
Intended audience: Specialized.
Note: This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
Note: Includes bibliographical references and index.
Physical Description: xx, 597 p. : ill. ; 26 cm.
Subject: International trade Case studies.; International business enterprises.; International trade.; International business enterprises Case studies.