Statement of responsibility: Mike Peng and Klaus Meyer
ISBN: 1473758432, 1473758866, 9781473758438, 9781473758865
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This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
Includes bibliographical references and index.
xx, 597 p. : ill. ; 26 cm.
International trade Case studies.; International business enterprises.; International trade.; International business enterprises Case studies.