Statement of responsibility: Mike Peng and Klaus Meyer
ISBN: 1473758432, 9781473758438
Intended audience: Specialized.
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
Includes bibliographical references and index.
xx, 597 p. : ill. ; 26 cm.
International trade Case studies.; International business enterprises.; International trade.; International business enterprises Case studies.