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Introduction to entrepreneurship

Introduction to entrepreneurship

Kuratko, Donald F

Paperback, Book. English.
9th international.
Published Mason, Ohio: South-Western Cengage Learning, 2014
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Details

Statement of responsibility: Donald F. Kuratko
ISBN: 1285052153, 9781285052151
Note: Previous ed.: 2009.
Note: Formerly CIP.
Note: Includes bibliographical references and index.
Physical Description: xxxv, 604 pages : illustrations ; 28 cm.
Subject: Small business Management.; Industrial management.; Entrepreneurship.

Contents

  1. Part 1: Understanding the Entrepreneurial Mind-Set
  2. The Revolutionary Impact of Entrepreneurship
  3. The Individual Entrepreneurial Mind-Set: Cognition and Ethics
  4. Corporate Entrepreneurial Mind-Set
  5. The Social Perspective and the Global Environment of Entrepreneurship
  6. Part 2: Launching Entrepreneurial Ventures
  7. Creativity and Innovation
  8. The Assessment Function with Opportunities
  9. Methods to Initiate Ventures
  10. The Search for Entrepreneurial Capital
  11. Part 3: Formulation of the Entrepreneurial Plan
  12. Legal Challenges in Entrepreneurship Ventures
  13. The Marketing Aspects of New Ventures
  14. Financial Statement in New Ventures
  15. Business Plan Preparation for New Ventures
  16. Part 4: Strategic Perspectives in Entrepreneurship
  17. Strategic Growth in Entrepreneurship
  18. The Valuation Challenge in Entrepreneurship
  19. The Final Harvest of a New Venture.