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Launching new ventures: an entrepreneurial approach

Launching new ventures: an entrepreneurial approach

Allen, Kathleen R

Suitable for courses in entrepreneurship, small business management and starting new ventures, this book presents the tools needed to start a successful new venture in a global marketplace

Hardback, Book. English.
All formats and editions (2)
Published Boston, MA: Cengage Learning, 2016
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Statement of responsibility: Kathleen R. Allen
ISBN: 1305102509, 9781305102507
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xiv, 579 pages : illustrations ; 24 cm.
Subject: Small business Planning.; Entrepreneurship.; New business enterprises.


  1. Part I: Entrepreneurship and opportunity
  2. Understanding entrepreneurship
  3. Preparing for the entrepreneurial journey
  4. Creating opportunity
  5. Part II: Feasibility analysis
  6. Analyzing the industry and market
  7. Developing and testing a business model
  8. Prototyping and validating a solution
  9. Protecting startup assets
  10. Building the founding team
  11. Calculating startup capital requirements
  12. Part III: Business design
  13. Preparing a business plan
  14. Designing an entrepreneurial company
  15. Planning startup operations
  16. Choosing the legal form of organization
  17. Developign a startup marketing plan
  18. Incorporating ethics and social responsibility into the business
  19. Part IV: Planning for growth an change
  20. Funding startup and growth
  21. Planning for growth and change
  22. Case studies.