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Social media marketing: a strategic approach

Social media marketing: a strategic approach

Barker, Melissa; Neher, Krista; Bormann, Nicholas; Barker, Donald

Paperback, Book. English.
International.
Published Andover: Cengage Learning, 2013
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Details

Statement of responsibility: Melissa Barker [et al.]
ISBN: 1133589278, 9781133589273
Physical Description: xv, 380 p. : ill. ; 28 cm.
Subject: Viral marketing.; Internet marketing.; Social media.

Contents

  1. Preface
  2. About the authors
  3. Acknowledgement
  4. Why social media?
  5. Goals and strategies
  6. Identifying target audiences
  7. Rules of engagement for social media
  8. Publishing blogs
  9. Publishing podcasts and webinars
  10. Publishing articles, white papers and e-books
  11. Sharing videos
  12. sharing photos and images
  13. Social networks
  14. Microblogging
  15. Discussion boards, social news, and Q&A sites
  16. Mobile computing and location marketing
  17. Social media monitoring
  18. Social media marketing plan
  19. XYZ coffee company social media marketing plan
  20. Index.