Statement of responsibility: Melissa Barker [et al.]
ISBN: 1133589278, 9781133589273
xv, 380 p. : ill. ; 28 cm.
Social media.; Viral marketing.; Internet marketing.
- About the authors
- Why social media?
- Goals and strategies
- Identifying target audiences
- Rules of engagement for social media
- Publishing blogs
- Publishing podcasts and webinars
- Publishing articles, white papers and e-books
- Sharing videos
- sharing photos and images
- Social networks
- Discussion boards, social news, and Q&A sites
- Mobile computing and location marketing
- Social media monitoring
- Social media marketing plan
- XYZ coffee company social media marketing plan