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Retail management: a strategic approach

Retail management: a strategic approach

Berman, Barry; Evans, Joel R., author; Chatterjee, Patrali, author

Paperback, Book. English.
Global ed.
Published Harlow, England: Pearson, 2018
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Details

Statement of responsibility: Barry Berman, Joel R. Evans, Patrali Chatterjee
ISBN: 1292214678, 9781292214672
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: 592 p. : ill. ; 28 cm.
Subject: Retail management.; Retail trade Management.; Marketing research.; Business and Management.

Contents

  1. Part 1: An overview of strategic retail management
  2. Part 2: Situation analysis
  3. Part 3: Targeting customers and gathering information
  4. Part 4: Choosing a store location
  5. Part 5: Managing a retail business
  6. Part 6: Merchandise management and pricing
  7. Part 7: Communicating with the customer
  8. Part 8: Putting it all together.