Statement of responsibility: Barry Berman, Joel R. Evans, Patrali Chatterjee
ISBN: 1292214678, 9781292214672
Intended audience: Specialized.
Includes bibliographical references and index.
592 p. : ill. ; 28 cm.
Retail trade Management.; Retail management.; Marketing research.; Business and Management.
- Part 1: An overview of strategic retail management
- Part 2: Situation analysis
- Part 3: Targeting customers and gathering information
- Part 4: Choosing a store location
- Part 5: Managing a retail business
- Part 6: Merchandise management and pricing
- Part 7: Communicating with the customer
- Part 8: Putting it all together.