Statement of responsibility: Bernard B. Marr
ISBN: 1118965833, 9781118965825, 9781118965832
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You’ll learning from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead: Start with strategy, Measure metrics and data, Apply analytics, Report results, Transform business.
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ix, 246 p. : ill. ; 22 cm.
Organizational effectiveness Data processing.; Decision making Data processing.; Business planning Data processing.; Big data.