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International business

International business

Peng, Mike; Meyer, Klaus

Paperback, Book. English.
2nd.
All formats and editions (3)
Published Andover: Cengage Learning, 2016
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Details

Statement of responsibility: Mike Peng and Klaus Meyer
ISBN: 1473722640, 9781473722644
Intended audience: Specialized.
Physical Description: xxii, 606 p. : ill. ; 26 cm
Subject: International trade Case studies.; International business enterprises Case studies.; International business enterprises.; International trade.

Contents

  1. Part one: Foundations
  2. Globalizing business
  3. Formal institutions: political, economic and legal systems
  4. Informal instituions: culture, religion and languages
  5. Firm resources: competitiveness and growth
  6. Part two: Business across borders
  7. Trading internationally
  8. Investing abroad directly
  9. Exchange rates
  10. Part three: Globalization
  11. European integration
  12. Global integration and multilateral organizations
  13. Socially responsible business
  14. Part four: The firm on the global stage
  15. Starting international business
  16. Foreign entry strategies
  17. Competitive dynamics
  18. Global strategies and acquisitions
  19. Part five: Operations in the global MNE
  20. Organizing and innovating in the MNE
  21. People in the MNE
  22. Customers and suppliers of the MNE
  23. Part six: Integrative cases
  24. Integrative cases
  25. Glossary
  26. Credits
  27. Name index
  28. Subject index
  29. Organizations index.