Contents

1. Preface
2. Contributors
3. Publisher's acknowledgements
4. Business and management research, reflective diaries and the purpose of this book
5. Formulating and clarifying the research topic
6. Critically reviewing the literature
7. Understanding research philosophies and approaches to reasoning
8. Formulating the research design
9. Negotiating access and research ethics
10. Selecting samples
11. Using secondary data
12. Collecting primary data through observation
13. Collecting primary data using semi-structured, in-depth and group interviews
14. Collecting primary data using questionnaires
15. Analysing quantitative data
16. Analysing qualitative data
17. Writing and presenting your project report
18. Bibliography
19. Appendices
20. Glossary
21. Index.