Companies & agencies spend months & millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, & governing the content itself. 'Content Strategy for the Web' can help in delivering useful, usable content to online audiences, when & where they need it most
Available at all branches.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
"This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!" - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
"By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe