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International business

International business

Peng, Mike; Meyer, Klaus

This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question

Paperback, Book. English.
All formats and editions (3)
Published London: Cengage Learning, c2011
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Details

Statement of responsibility: Mike Peng and Klaus Meyer
ISBN: 1408019566, 9781408019566
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xxx, 645 p. : col. ill., col. maps, col. ports. ; 26 cm.
Subject: International business enterprises Case studies.; Industry.; International trade.; International business enterprises.; International trade Case studies.