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Management gurus

Management gurus

Huczynski, Andrzej

Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key questions such as: What is the secret of the success of management gurus and how can it be emulated? In this revised edition, Andrzej Huczynski brings his analysis of gurus into the twenty-first century. He identifies the essential ingredients of popular management ideas and contends that company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book. It includes an additional chapter by Brad Jackson (Department of Management and Employment Relations, The Auckland University Business School, New Zealand) and Eric Guthey (Department of Intercultural Communication and Management, The Copenhagen Business School, Denmark). Management Gurus is a must read for all those studying organizational behaviour, leadership and organizational psychology or for those who wish to attain guru status

Book. English.
Rev. ed.
Published London: Routledge, 2006
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Statement of responsibility: Andrzej Huczynski
ISBN: 0415390605, 9780415390606
Intended audience: Specialized.
Note: Includes bibliographical references (p. 325-348) and index.
Note: Previous ed.: 1993.
Physical Description: [xii], 363 p. : ill. ; 24 cm.
Subject: Leadership.; Management.; Executive ability.


  1.  1. Introduction 2. Popular Management Ideas 3. Recurring Themes 4. Historical Context 5. Requirements of Managers 6. Promotion of Management Ideas 7. Public Presentation of Management Gurus' Ideas 8. Succession of Management Fads
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Author note

Andrzej Huczynski is Senior Lecturer in the School of Business and Management at the University of Glasgow in Scotland. His current research, teaching and consultancy interests are focused in the field of influencing skills.


'... A very welcome edition.  In an exhaustive overview Huczynski tackles the enigma surrounding the continuing popularity of management gurus' ideas despite their limitations and short-lived nature.  With new chapters positioning the book within the stream of research it inspired, this remains an invaluable analysis and a thought-provoking read.'- Timothy Clark, Durham University, UK